INSIGHTS
Guides from our engineers and specialists.
Practical, tested advice on security, performance, cloud, analytics, ecommerce and AI visibility — written by the people who do the work.
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FEATURED · ECOMMERCE8 MIN READ
Stop stock integrations triggering full Magento reindexing
Frequent ERP or stock-feed updates that call a full reindex create heavy CPU and database load. Process only changed SKUs and let Magento’s scheduled indexing do the rest.
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GEO & AI4 MIN READ
What is GEO? A plain-English guide to generative engine optimisation
GEO helps your brand get mentioned and cited in AI answers from ChatGPT, Gemini, Copilot and Perplexity. Here is how it works and how it differs from SEO.
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PERFORMANCE3 MIN READ
Black Friday website readiness checklist
An interactive Black Friday and Cyber Monday readiness checklist for ecommerce — load testing, code freeze, monitoring, promotions and war room.
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ECOMMERCE3 MIN READ
Why Magento shows the wrong stock: stale indexes explained
Products showing in or out of stock incorrectly? Direct inventory updates can leave stock index tables stale. Here is why it happens and how to fix it properly.
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MARKETING3 MIN READ
Performance Max for ecommerce: setup and best practices
How to structure Performance Max campaigns for online stores — feed, asset groups, audience signals, exclusions and bidding by margin.
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SECURITY3 MIN READ
Magecart and card skimming: how to protect your checkout
How Magecart-style skimmers steal card data from checkout pages, how to detect them, and the controls that stop them — including PCI DSS 4.0 script requirements.
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ECOMMERCE3 MIN READ
Magento (Adobe Commerce) vs Shopify Plus in 2026: an honest comparison
An agency-neutral comparison of Magento Open Source, Adobe Commerce and Shopify Plus — total cost, flexibility, B2B, performance and when each is the right fit.
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PERFORMANCE3 MIN READ
Black Friday load testing: how to make sure your store stays online
How to load test an ecommerce store before Black Friday: realistic scenarios, target numbers, tools, what to fix and how to run a peak-day war room.
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ECOMMERCE3 MIN READ
Magento cron health can make or break stock availability
When stock indexing runs on schedule, unhealthy cron delays what customers see. How to monitor cron and mview queues before problems reach the storefront.
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GEO & AI3 MIN READ
How to get your business recommended by ChatGPT
Practical steps to increase how often ChatGPT mentions and recommends your business — with a checklist you can work through today.
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HOSTING3 MIN READ
How to choose WordPress hosting (without overpaying)
What matters when choosing WordPress or WooCommerce hosting — speed, caching, backups, security, support and price — with an interactive checklist.
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CLOUD3 MIN READ
FinOps for beginners: how to control cloud costs as you grow
What FinOps is, the Inform–Optimise–Operate cycle, and practical first steps for AWS, Azure, Google Cloud and Oracle Cloud users.
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SECURITY4 MIN READ
How to stop spam and bot attacks on Adobe Commerce Cloud
Fake registrations, newsletter spam and card testing on Adobe Commerce Cloud — how to detect them and block them with Fastly WAF, reCAPTCHA and rate limits.
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MARKETING3 MIN READ
9 signs you’re wasting Google Ads budget (and how to fix them)
Common Google Ads leaks — broad match without negatives, poor tracking, Display placements and more — plus a calculator to size the waste.
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DEVELOPMENT3 MIN READ
Don’t store runtime timestamps in Magento configuration
Writing heartbeat timestamps or runtime state into Magento configuration invalidates config cache and causes unnecessary churn. Use flags or a dedicated.
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SECURITY3 MIN READ
My website has been hacked — what should I do?
A calm, step-by-step response plan if your WordPress, Magento or other website has been hacked — contain, clean, patch and recover.
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GEO & AI3 MIN READ
How to appear in Google AI Overviews
Google AI Overviews summarise answers above organic results. Here is what influences which pages get cited — and how to improve your chances.
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DEVELOPMENT3 MIN READ
Legacy stock integrations bypassing Magento’s service layer: fix or leave?
Older integrations often write inventory directly. Migrating blindly to newer APIs can change behaviour — understand and test existing stock semantics first.
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ECOMMERCE3 MIN READ
Hyvä vs Luma: is it worth switching your Magento theme?
How Hyvä compares with Magento’s Luma theme on speed, Core Web Vitals, development cost and extension compatibility — and when to switch.
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PERFORMANCE3 MIN READ
How to improve LCP (Largest Contentful Paint)
What LCP measures, the four parts of LCP time, and proven fixes for hero images, fonts, server response and render-blocking resources.
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DEVELOPMENT3 MIN READ
Flutter vs React Native in 2026: which should you choose?
A practical comparison of Flutter and React Native — performance, developer availability, UI, code sharing and when to go native instead.
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CLOUD3 MIN READ
12 proven ways to reduce your AWS bill
Practical AWS cost optimisation: rightsizing, Savings Plans, Graviton, Spot, storage tiers, data transfer and FinOps habits that keep bills down.
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MARKETING3 MIN READ
7 Klaviyo flows every online store needs
The automated email and SMS flows that drive most owned-channel revenue — welcome, abandoned cart, browse abandonment, post-purchase, win-back and more.
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ECOMMERCE3 MIN READ
Unknown SKUs in inventory feeds: how to handle them safely
ERP and supplier feeds often include SKUs that no longer exist in the store. Without handling they cause errors, stuck queues and incomplete processing.
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GEO & AI3 MIN READ
llms.txt explained: should your website have one?
llms.txt is a proposed file that gives AI tools a clean summary of your site. What it is, how to create one, and whether it helps AI visibility.
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HOSTING3 MIN READ
Magento hosting requirements in 2026
The server stack Magento Open Source and Adobe Commerce need — PHP, MySQL/MariaDB, OpenSearch, Redis, Varnish — and how to size for peak traffic.
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ECOMMERCE3 MIN READ
Magento 2.4 upgrade guide: plan, test and go live safely
How to plan a Magento Open Source or Adobe Commerce upgrade — compatibility checks, PHP and OpenSearch requirements, testing and release.
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DEVELOPMENT3 MIN READ
Finding and removing dormant legacy code in Magento
Old integrations and extensions leave dormant code paths and obsolete files. Identify what is actually used before risky rewrites — and remove what isn’t.
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CLOUD3 MIN READ
10 ways to cut your Azure bill
Practical Azure cost optimisation — Reservations, Savings Plans, Azure Hybrid Benefit, rightsizing, storage tiers and more — with a savings calculator.
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PERFORMANCE4 MIN READ
Is Cloudflare worth it? 9 benefits for ecommerce and business websites
Faster pages, DDoS protection, a WAF, bot management and lower hosting costs — the real benefits of Cloudflare and when it’s worth paying for Pro or Business.
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MARKETING3 MIN READ
Google Business Profile optimisation checklist
Everything to set up and maintain on your Google Business Profile to rank in the local map pack and win more calls and visits.
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DEVELOPMENT3 MIN READ
Why you shouldn’t modernise working ecommerce integrations just because they’re old
Old code isn’t automatically bad. How to make evidence-led technical debt decisions — and when stability beats architectural purity.
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SECURITY3 MIN READ
PCI DSS 4.0 for ecommerce: what changed for payment pages
What PCI DSS 4.0 requires for ecommerce payment pages — script inventory, authorisation and integrity, and change detection — and how to comply.
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GEO & AI3 MIN READ
How to measure AI visibility: the metrics that matter
The key metrics for tracking brand visibility in ChatGPT, Gemini, Perplexity and Copilot — and how to build a repeatable measurement process.
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SECURITY3 MIN READ
Magento checkout CSP problems with AJAX content (and inline JavaScript)
AJAX-injected checkout HTML with inline scripts can violate Content Security Policy even when the page is compliant. Return data or markup and initialise.
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ECOMMERCE3 MIN READ
How much does an ecommerce replatform cost?
What drives replatforming cost — platform, design, data migration, integrations and SEO — with a framework for budgeting realistically.
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DEVELOPMENT3 MIN READ
How much does it cost to build a mobile app in the UK?
What drives mobile app development cost — features, platforms, design, back end and maintenance — and how to budget for an MVP.
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HOSTING3 MIN READ
The real cost of website downtime (and how to calculate yours)
Downtime costs more than lost orders — ads keep spending, SEO suffers and customers go elsewhere. Calculate your cost and see how to prevent outages.
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ANALYTICS3 MIN READ
Meta Conversions API explained: why your pixel isn’t enough
Why browser-only Meta Pixel tracking under-reports sales, how the Conversions API fixes it, and how to set it up with deduplication.
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ANALYTICS3 MIN READ
Google Tag Manager and tracking scripts breaking Magento CSP
Analytics and marketing tags must comply with Content Security Policy. How to add GTM safely so you don’t get blocked scripts or silent tracking loss.
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PERFORMANCE3 MIN READ
INP explained: how to make your site feel instant
Interaction to Next Paint replaced FID as a Core Web Vital. What INP measures and how to fix slow clicks, taps and typing.
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GEO & AI3 MIN READ
10 AI agent use cases that pay back fast for small businesses
Practical AI agent use cases for SMEs — from enquiry handling to order updates — with where to start and what to avoid.
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PERFORMANCE3 MIN READ
Removing unnecessary CSS from Magento pages
Extensions often load stylesheets on every page. Audit layout XML and front-end assets to remove render-blocking CSS that isn’t needed.
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PERFORMANCE4 MIN READ
How to reduce CLS in Google PageSpeed Insights (with fixes that work)
A practical guide to Cumulative Layout Shift: what causes it, how to find the elements shifting, and proven fixes for images, fonts, banners and ecommerce pages.
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ECOMMERCE3 MIN READ
Headless commerce: when is it worth it?
What headless commerce is, the benefits and trade-offs, and how to decide whether a headless storefront is right for your business.
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CLOUD3 MIN READ
Google Cloud committed use discounts explained
How Google Cloud CUDs work, resource-based vs spend-based commitments, sustained use discounts and how to avoid over-committing.
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PERFORMANCE3 MIN READ
Load third-party scripts only where they’re needed
Payment SDKs, chat widgets, review tools and marketing tags are often loaded on every page. Restrict them to where they’re used to cut requests and speed pages up.
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SECURITY3 MIN READ
How to stop card-testing attacks on your checkout
How fraudsters use your checkout to test stolen cards, the warning signs, and the controls that stop card testing before your payment account is at risk.
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ANALYTICS3 MIN READ
Google Consent Mode v2: what UK businesses need to do
What Consent Mode v2 is, why Google requires it for UK and EEA ad measurement, and how to implement it with a compliant cookie banner.
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GEO & AI3 MIN READ
AI customer service for ecommerce: what works (and what doesn’t)
How online stores use AI agents for WISMO, returns and pre-sales questions — and how to avoid frustrating customers.
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ECOMMERCE3 MIN READ
Checkout optimisation: 12 ways to reduce abandonment
Why shoppers abandon checkout — surprise costs, forced accounts, slow pages — and 12 fixes, plus a calculator for the revenue you could recover.
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PERFORMANCE3 MIN READ
Duplicate JavaScript initialisation and event handlers in Magento
Carousels and widgets that initialise repeatedly attach duplicate event handlers, waste CPU and cause odd behaviour. How to detect and guard against it.
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DEVELOPMENT3 MIN READ
Python vs Laravel vs Node.js: choosing a back end in 2026
How Python (Django/FastAPI), Laravel (PHP) and Node.js compare for web platforms, APIs and AI — with guidance on which suits your project.
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ECOMMERCE3 MIN READ
Mobile header too tall? Put products first
On small screens every pixel above the product grid matters. How to slim mobile headers, banners and trust strips so shoppers see products sooner.
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MARKETING3 MIN READ
The ecommerce SEO checklist for 2026
An interactive ecommerce SEO checklist covering technical, category, product, content and AI-search essentials for Magento, Shopify and WooCommerce.
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GEO & AI3 MIN READ
AI readiness checklist for UK businesses
Is your business ready to adopt AI? Work through this interactive checklist covering data, systems, people, governance and use cases.
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CLOUD4 MIN READ
AWS IAM policy best practices: least privilege without the pain
How to write secure AWS IAM policies: least privilege, roles instead of access keys, permission boundaries, SCPs, conditions and IAM Access Analyzer.
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CLOUD3 MIN READ
Oracle Cloud (OCI) vs AWS: cost, performance and when to choose each
How Oracle Cloud Infrastructure compares with AWS for pricing, data egress, Oracle workloads and service breadth — and when multi-cloud makes sense.
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ECOMMERCE3 MIN READ
Poor text contrast on ecommerce hero banners (and how to fix it)
Hero copy over busy photography hurts readability, accessibility and CTA clicks. Practical ways to guarantee contrast on any image.
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SECURITY3 MIN READ
DDoS protection for small business websites
What DDoS attacks are, why small businesses are targeted, and affordable ways to protect your website with a CDN, WAF and rate limiting.
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ECOMMERCE3 MIN READ
When trust badges and review strips become clutter
Trust signals help conversion — until there are too many. How to choose and place reviews, guarantees and badges so they support shopping.
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MARKETING3 MIN READ
How to migrate a website without losing SEO
A step-by-step SEO migration plan for replatforming or redesigns — URL mapping, redirects, testing and post-launch monitoring.
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GEO & AI3 MIN READ
E-E-A-T for AI search: build trust signals that AI and Google recognise
Experience, expertise, authoritativeness and trust — how to demonstrate them so Google and AI assistants treat your content as a reliable source.
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DEVELOPMENT3 MIN READ
Taking over a website from another agency: a checklist
How to switch agencies safely — access, code, hosting, domains and documentation — with an interactive checklist to make sure nothing is missed.
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PERFORMANCE3 MIN READ
What should a website maintenance plan include?
What a good website maintenance plan covers — updates, security, backups, monitoring, fixes and reporting — and how to compare providers.
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ECOMMERCE3 MIN READ
Floating chat and accessibility widgets blocking mobile content
Multiple floating buttons — chat, accessibility, back-to-top, cookie — can cover products and CTAs on mobile. How to coordinate them.
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GEO & AI3 MIN READ
How much does it cost to build an AI agent?
What drives the cost of building an AI agent — scope, integrations, volume and governance — with typical ranges and how to budget for a pilot.
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SECURITY3 MIN READ
WordPress security checklist: 15 steps to protect your site in 2026
A practical WordPress and WooCommerce security checklist: updates, plugins, logins, file permissions, WAF, backups and monitoring.
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ECOMMERCE3 MIN READ
Unclear category navigation is hurting your product discovery
Too many competing routes and inconsistent UI make stores harder to browse. How to design clear category navigation for desktop and mobile.
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MARKETING3 MIN READ
15 CRO quick wins for online stores
Practical conversion improvements for product pages, basket and checkout — plus a calculator to estimate what a small uplift is worth.
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CLOUD3 MIN READ
AWS migration checklist: plan a move with zero surprises
An interactive AWS migration checklist covering discovery, landing zone, security, migration waves, testing and cost optimisation.
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ECOMMERCE3 MIN READ
Mobile product grids: one or two products per row?
Single-column mobile listings and oversized cards dramatically increase scrolling. How to size product cards so shoppers see and compare more.
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SECURITY3 MIN READ
How to vet WordPress plugins before you install them
Plugins are the most common WordPress attack vector. How to check a plugin’s security, maintenance and performance before installing it.
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PERFORMANCE3 MIN READ
How ecommerce front-end architecture causes Core Web Vitals problems
Layout shifts, oversized components, third-party scripts and heavy assets combine to damage real-world performance. How to fix the architecture, not just symptoms.
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MARKETING3 MIN READ
Amazon listing optimisation: rank higher and convert more
How to optimise Amazon product listings — titles, bullets, images, A+ content, keywords and reviews — to improve ranking and conversion.
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CLOUD3 MIN READ
How to bring existing cloud infrastructure under Terraform
A practical approach to converting click-ops infrastructure into Terraform — import blocks, state, modules and reaching a zero-change plan.
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SECURITY3 MIN READ
Crawler and bot traffic causing Magento performance incidents
Aggressive crawlers hitting uncached filter and search URLs can overload Magento. Combine Fastly/WAF rules, caching and app fixes to stop it.
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ANALYTICS4 MIN READ
GA4 ecommerce events: the complete setup guide
Every GA4 recommended ecommerce event explained — view_item to purchase — with the parameters you need, dataLayer examples and how to test them.
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PERFORMANCE3 MIN READ
Monitoring Magento with New Relic instead of guessing
Use New Relic traces and transaction data to see whether slow requests come from PHP, database queries, external APIs or the front end.
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DEVELOPMENT3 MIN READ
CI/CD for Magento and Shopify: ship changes without breaking checkout
How to set up automated build, test and deployment pipelines for Magento, Adobe Commerce and Shopify themes — including checkout smoke tests.
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ECOMMERCE3 MIN READ
How to monitor ecommerce integration failures properly
A 200 OK doesn’t mean the order reached your ERP. How to detect rejected orders, stuck queues, feed failures and delayed processing before customers notice.
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DEVELOPMENT3 MIN READ
Why checkout changes need multiple testing gates
Checkout sits where payments, shipping, analytics and custom modules meet. Why small changes are risky and the testing gates every change should pass.
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ECOMMERCE3 MIN READ
Google Merchant Center feed optimisation: fix disapprovals and win more Shopping clicks
How to set up and optimise a Google Merchant Center product feed: required attributes, GTINs, titles, custom labels and fixing common disapprovals.
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DEVELOPMENT3 MIN READ
Composer upgrades exposing Magento extension DI failures
Dependency updates can expose incompatible constructors and DI definitions in older extensions. How to find and fix them before they reach production.
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DEVELOPMENT3 MIN READ
Why Magento extensions must be tested against clean databases
Existing databases can hide installer and schema bugs. Testing against a clean database reveals problems before disaster recovery or new environments.
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HOSTING2 MIN READ
HTTPS and proxy configuration causing ecommerce issues behind a CDN
When Magento sits behind a CDN or load balancer, wrong scheme detection causes redirect loops and insecure URLs. How to configure it correctly.
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SECURITY3 MIN READ
Secrets committed to Git: why deleting them isn’t enough
Once credentials enter Git history, deleting the file doesn’t make them secret again. Rotate first, then clean history and prevent it happening again.
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ECOMMERCE4 MIN READ
12 category page techniques that increase ecommerce conversion
Proven ways to make ecommerce category pages convert: filters, sorting, product cards, merchandising, speed, mobile UX and SEO content.
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SECURITY3 MIN READ
Separating development credentials between ecommerce clients
When engineers manage several stores, isolating GitHub, cloud, analytics, SSH and monitoring access per client reduces accidental cross-client access.
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DEVELOPMENT3 MIN READ
How to investigate ecommerce problems before changing code
Logs, New Relic, CDN data, HAR files, PageSpeed, analytics and code inspection together give a far better diagnosis than rewriting components straight away.
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