MARKETING
15 CRO quick wins for online stores
Practical conversion improvements for product pages, basket and checkout — plus a calculator to estimate what a small uplift is worth.
By VISIBI Marketing team·Reviewed by Adnan Khan, Co-founder & CEO·Updated 29 September 2026·9 min read
QUICK ANSWER
Practical conversion improvements for product pages, basket and checkout — plus a calculator to estimate what a small uplift is worth.
KEY TAKEAWAYS
✓Small conversion gains compound into large revenue gains.
✓Speed, trust and clarity fix most conversion problems.
✓Test big changes; ship obvious fixes.
FREE CALCULATOR
What is a conversion uplift worth to you?
Extra revenue per year£137,700
Get a free CRO audit →Estimate only — based on your sessions, conversion rate and average order value.
Product pages
- Show delivery date and returns policy near the add-to-basket button
- Use high-quality images with zoom and video
- Show reviews and ratings prominently
- Make variant selection obvious
- Show stock status honestly
Basket and checkout
- Offer guest checkout
- Show all costs early — no surprises
- Add Apple Pay, Google Pay and PayPal
- Reduce form fields and enable address lookup
- Show trust badges and secure payment messages
Site-wide
- Improve mobile speed
- Make search prominent and forgiving
- Clear navigation labels
- Visible contact options
- Consistent free-delivery messaging
Common mistakes to avoid
✕Optimising for clicks or rankings instead of revenue
✕Running campaigns on broken or incomplete tracking
✕Changing too many things at once, so nothing can be measured
✕Ignoring mobile speed on landing pages
HOW VISIBI CAN HELP
How we help with marketing
01AuditWe find wasted spend, missed demand and broken tracking first.
02PrioritiseA roadmap ranked by revenue impact — quick wins first.
03ExecuteMarketers and developers working together, so fixes ship in days.
04Report on revenueMonthly reporting tied to orders and profit, not vanity metrics.
Get a free CRO audit →Free · No obligation · Reply within 24 hours
Frequently asked questions
What is a good ecommerce conversion rate?
It varies by sector; many stores sit between 1% and 3%.
Should I A/B test everything?
Test major changes; fix clear usability problems directly.
How much traffic do I need to test?
Roughly 20,000+ monthly sessions for reliable A/B tests.
AK
Reviewed by Adnan Khan · Co-founder & CEO25 years growing digital businesses across search, AI visibility and ecommerce. Written by the VISIBI Marketing team.Meet the team →
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