What is GEO? A plain-English guide to generative engine optimisation
GEO helps your brand get mentioned and cited in AI answers from ChatGPT, Gemini, Copilot and Perplexity. Here is how it works and how it differs from SEO.
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How to get your business recommended by ChatGPT
Practical steps to increase how often ChatGPT mentions and recommends your business — with a checklist you can work through today.
Read guide →How to appear in Google AI Overviews
Google AI Overviews summarise answers above organic results. Here is what influences which pages get cited — and how to improve your chances.
Read guide →llms.txt explained: should your website have one?
llms.txt is a proposed file that gives AI tools a clean summary of your site. What it is, how to create one, and whether it helps AI visibility.
Read guide →How to measure AI visibility: the metrics that matter
The key metrics for tracking brand visibility in ChatGPT, Gemini, Perplexity and Copilot — and how to build a repeatable measurement process.
Read guide →10 AI agent use cases that pay back fast for small businesses
Practical AI agent use cases for SMEs — from enquiry handling to order updates — with where to start and what to avoid.
Read guide →AI customer service for ecommerce: what works (and what doesn’t)
How online stores use AI agents for WISMO, returns and pre-sales questions — and how to avoid frustrating customers.
Read guide →AI readiness checklist for UK businesses
Is your business ready to adopt AI? Work through this interactive checklist covering data, systems, people, governance and use cases.
Read guide →E-E-A-T for AI search: build trust signals that AI and Google recognise
Experience, expertise, authoritativeness and trust — how to demonstrate them so Google and AI assistants treat your content as a reliable source.
Read guide →How much does it cost to build an AI agent?
What drives the cost of building an AI agent — scope, integrations, volume and governance — with typical ranges and how to budget for a pilot.
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