Google Business Profile optimisation checklist
Everything to set up and maintain on your Google Business Profile to rank in the local map pack and win more calls and visits.
Everything to set up and maintain on your Google Business Profile to rank in the local map pack and win more calls and visits.
Get the basics right
Claim and verify your profile, use your real business name, choose the most specific primary category and add accurate hours, phone number and website.
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Ask every happy customer for a review with a direct link, respond to all reviews — especially negative ones — and never offer incentives for reviews.
Keep it active
Add photos monthly, publish posts for offers and news, list products or services with prices and answer common questions.
Common mistakes to avoid
How we help with marketing
Frequently asked questions
How long until I rank in the map pack?
Often 4–8 weeks after fixes, depending on competition.
Does keyword stuffing my business name help?
It can lead to suspension. Use your real name.
Do I need a physical address?
Service-area businesses can hide their address and set a service area.